The Mother of Behavioral Economics
LoveMeansValue is the Mother of Behavioal Economics. The oldest, biggest and most successsful companies employ the Rules not unlike successful individual people in business and society. LoveMeansValue conveys – despite the spectacular name –  well founded Rules in context for daily use in the company, on the job and in private.

LoveMeans Value is an open business and social doctrine based on the works on A. H. Maslow, Paul D. MacLean and Daniel Kahneman.