Love Means Value - Isn't this a misleading title for a business consultant?
Whoever serves our need for community ("Love"), leading a life of our own free choice ("Means"), and joins - or at least tolerates - our views on life ("Value") will vice verse receive our full support. There is no match for this kind of motivation. Our three cultural needs - Love Means Value - offer the best cost-benefit-ratio not only to global players but also to the individual entrepreneur and manager.

Please cf: "Adobe" (sundried brick), "Lucky Strike" (a bombardment well done), and "Marlborough" (Merlin's barrow) are three major global brands.

Basis - What's the basis of this approach?
Results offered by US psychologist Abraham H. Maslow ("Motivation and Personality"), US neurophysiologist Paul D. MacLean ("Triune Brain"), and German marketing-anthropologist Rolf Schirm ("Struktogramm") are added up by René Scholz to create the Rules. Most senior, most sizable, and most successful companies use this knowledge, though not using these terms.

"Liebe Macht Sinn" has been coined by René Scholz in 1999. An English translation of the book, i. e. "Love Means Value", will follow soon.

The "Secret" - How does it work?
There is no secret. Whoever serves his/her customer's, employee's, and colleague's needs for love, means, and value will in turn have his/her needs satisfied by those he/she benefitted in the first place. This reflects a basic definition of economics: The economy serves the satisfaction of needs.  






René Scholz Personality Management - Why this name?
Personality is the epitome of our our Rules. They define our conduct, our impact, our life.